Betika aimed to reach the audience when there is a maximum probability of finding them online – during ad reaks on TV when the audience is likely to engage in cross – media consumption. The strategy was to leverage the small window of opportunity when the audience is distracted by the TV by reaching them on a econd screen in real time. Betika reached this audience by syncing its’ digital campaign with its own TV ads nd selected TV shows – not only did this ensure breaking the mainline to online journey of the audience for the competitor, but also aided to increase Betika’s own audience engagements.
Targeting male audiences, by triggering against Betika self ad, along with their key competitors. The campaign looked at educating the audience about Betika, while ensuring Betika tayed top of mind in the sports betting industry.
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